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 Failure to obtain qualified export counseling and to develop a master international marketing plan BEFORE starting exports
Neglecting export business when the U.S. market booms
Unwillingness to change products to meet cultural preferences and/or regulations of other countries
Insufficient commitment by top management
Selection of foreign distributors without proper due diligence
Chasing every potential order instead of concentrating on a basis for profitable operations and orderly growth
Failure to treat international distributors on an equal basis with domestic counterparts
Failure to print marketing tools in foreign languages
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